Lifelong Client Loyalty
Let’s chat about lifelong clients loyalty..
I had a beautiful lady named Debbie who came to me at Christmas time 2013 from a well-crafted advertisement in the newspaper. I had no idea who she was or that she was a wealthy businesswoman.
Debbie was SUPER nervous as she had never had a massage before, and she wasn’t comfortable with the idea of stripping down and getting on the massage table. After her first treatment, her mind was put at ease, and we rebooked her. She began coming once a month, then once a fortnight and then once a week!
Within a few months she was spending over $600 per month! She became so comfortable at my home in my business that she moved all her beauty services to us.
As a result of this, we became VERY close. I know all about her family, I have had drinks at her stunning home on the lake, and she is still today my highest spending customer who refers people to me from everywhere!
This is a relationships business – if she didn’t feel 100% comfortable with us and the clinic from her first visit, she wouldn’t have returned. Which would have been a loss of $21,600 over the past 3 years! You NEVER know who someone is and the impact they will make on your business.
This story is a perfect example of what we call the “High conversion Lifelong Client” which is someone who loves your services, becomes a regular, pays at full price and returns month after month. You are the average of the 5 people you spend most time with & this goes for every single one of your clients!
Like attracts like and lifestyles are often shared through friend groups – therefore you need to make sure your favourite & highest spending clients are referring their friends and family to you.This will also create a higher retention & conversion rate as you will attract more high-quality clients to come through your door on a regular basis.
Our goal is to help our clients to feel “the 4 connection emotions”: Trust, Safety, Admiration and Happiness when they are with us!
