Salon Data Base
Let’s chat about the ‘Fill the book strategy’…
You must never forget about the glorious client-base you already have in your salon.
Your current client base is a PRECIOUS resource that you should always be taking advantage of when you’re booking up your calendar.
It’s a million times easier and cheaper to fill your book with those old clients who already know, like and trust you and your services.
Make sure you collect ALL of your clients details such as: email, phone number, occupation, postal address, how they heard about you, reason for visit and most importantly preferred contact method, so that you can access them easily to send them specials, birthday love, we miss you campaign and so much more..
This strategy is a super smart way to fill your calendar. It creates easy and fast cash flow, profit and predictability – it’s free marketing!
Sounds good right?
I would love to hear who already uses their current client base to book their calendar and who may need guidance in this area.
