Christmas Marketing For Beauty Salons…
There is a specific science behind marketing your salon during Christmas, it’s important to remember that Christmas is not just a short period of increased sales, income and treatments, but an event to leverage for future momentum, visibility and foundational growth.
There are three phases in a salons Christmas marketing,
Phase 1 – Presence, Interaction, Visibility & Data
Phase 2 – Offers, Sales & Excitement
Phase 3 – Future Security, Relationships, Continued momentum
Phase one is where we increase the number of eyes on your content, this includes Facebook, Instagram, Emails & Text messages and ensure those eyes are interacting with your content and ready to receive your Christmas offers.
During the Christmas period organic marketing is very important, what happens during this time is the paid marketing scene gets FLOOOODED with marketers trying to sell, sell, sell, which means small businesses with small marketing budgets get completely drowned out and struggle to get any traction with paid ads.
Phase two is when we leverage the work previously done on our platforms to release offers and make sales, we use powerful Well Crafted Ads, with scarcity and ‘must have’ kind of excitement, this is where you will bring in the CASHHH, with booking and gift voucher sales through the roof.
Phase three is all about leveraging the momentum, locking in booking for Jan & Feb, securing your income for the first quarter if the new year, building stronger relationships with the help of automations and creating systems to support you in continued growth from the clients you gained during Christmas.
Implementing all three phases correctly will take you from good Christmas sales, to great Christmas sales and ongoing growth.
If this was helpful and you would love to learn more, click the link below to watch our recent Free Christmas Marketing Webinar!
